To address these challenges, there is a growing need for banks and financial institutions to implement more robust security measures, experts have noted. Enhancing the encryption of transaction alerts, introducing multi-factor authentication, and developing real-time transaction verification systems can help mitigate the risks associated with fake and missing alerts. Additionally, educating customers on the importance of verifying transactions and recognising potential red flags can play a crucial role in reducing the incidence of fraud. Public awareness campaigns and customer education initiatives can empower individuals and businesses to take proactive steps in safeguarding their financial transactions.

Market women’s reluctance

Despite the potential benefits, many market women in Lagos prefer cash transactions.

Their apprehension towards digital payments stems from two primary issues: fear of fraudulent alerts and network instability.

A digital financial expert, Glory Itoro-Stephen, noted that instances of fake payment confirmations have eroded trust in digital transactions. Market women often recount experiences where customers present falsified alerts, leading to unpaid goods and financial losses.

“This threat of fraud makes them cautious about accepting electronic payments,” she noted.

Itoro-Stephen also mentioned that unreliable network services could delay transaction confirmations, causing frustration for both sellers and buyers.

“In a busy market environment, time is crucial, and any delay can result in lost sales. The Central Bank of Nigeria’s report indicates that despite technological advancements, network reliability remains a significant challenge,” she added.

Socio-economic factors

Investigations by our correspondent showed that several socio-economic elements contribute to the preference for cash transactions among Lagos’s market women.

One of these is the educational barrier. A segment of market women said they lacked the necessary education or digital literacy to navigate electronic payment platforms confidently.

This gap, our correspondent learnt, led to errors or misunderstandings during transactions, further discouraging the use of digital methods. Also, not all market women have access to smartphones or POS devices, which are essential for processing digital payments.

The cost of acquiring and maintaining such technology can be prohibitive for small-scale traders. Further investigations showed that cash transactions have been the norm for generations, and this ingrained habit is challenging to change.

Many traders feel a sense of control and security when dealing with physical currency, a sentiment not easily replicated with digital alternatives.

Survey findings

A survey conducted by our correspondent among 330 traders in key market hubs such as Balogun, Mile 12, Oyingbo, and Tejuosho reveals that 71 per cent of respondents prefer cash transactions over digital payments, citing concerns over fake alerts, delayed confirmations, and poor network connectivity.

This survey highlights the deep-seated mistrust in electronic payment systems among small-scale traders. Many have fallen victim to fraudulent transactions or lost sales due to technical glitches.

The study was intended to involve 500 market women; however, our correspondent was only able to get responses from 330 during the three-month survey period—November, December, and January.

Participants were selected randomly and asked to respond to a questionnaire assessing their experiences with and attitudes toward digital payment systems.

The survey focused on four key areas: frequency of digital payment usage; incidents of fake alerts or fraud; network issues and delayed transactions; and reasons for preferring cash payments.

Frequency of digital payment usage

71 per cent of respondents preferred cash over digital payments. 19 per cent use digital payments occasionally but still have concerns, whereas 10 per cent say they fully embrace cashless transactions.

Incidents of fake alerts or fraud

52 per cent of the market women reported experiencing fake alerts at least once. 27 per cent said they had lost money due to fraudulent digital transactions, and 15 per cent stopped accepting bank transfers entirely after multiple bad experiences.

Network issues and delayed transactions

Findings showed that 64 per cent of traders have experienced delays of over 30 minutes when confirming transactions; 45 per cent stated that poor network services made digital payments unreliable for business; and 32 per cent said they had lost customers who were frustrated with the time it took for payments to reflect in their bank accounts.

Reasons for preferring cash payments

The survey also showed that many traders feel cash transactions provide immediate proof of payment without the risk of fraud.

Unlike digital payments, cash does not require waiting for interbank transfers to clear.

There is also the fear of bank deductions, and some traders believe that frequent electronic transactions could attract unnecessary charges from banks.

Implications and recommendations

A data scientist and economist, Adedayo Adenubi, speaking to the survey, said it underscored the urgent need for improving digital payment infrastructure and enhancing financial literacy among market traders.

He recommended tighter security measures, better network infrastructure, market-specific digital literacy campaigns, and incentives for digital transactions to drive the country’s cashless policy. He said, “Banks and fintech companies should introduce stricter verification methods to prevent fake alerts and fraud. Financial service providers must collaborate with telecom companies to ensure seamless, uninterrupted transactions.

Educating market women on how to detect fraudulent transactions and properly use digital platforms will boost confidence in electronic payments.

Also, banks and fintech companies should offer incentives, such as zero transaction fees or cashback rewards, to encourage digital adoption.”

Market women remain critical to Nigeria’s economy, and their reluctance to embrace digital payments presents a significant challenge to the nation’s financial inclusion goals.

While electronic transactions offer undeniable benefits, building trust, enhancing reliability, and addressing fraud concerns must take priority before market traders fully embrace a cashless system.

  • This report is produced under the DPI Africa Journalism Fellowship Programme of the Media Foundation for West Africa and Co-Develop